Formula Fixed Appoints Veteran Sports Business Executive David Siegel as Senior Commercial and Revenue Advisor

SAN FRANCISCO, CA (August 18, 2026) – Formula Fixed (www.formulafixed.com), the brakeless, culture-fueled race series remixing cycling announced today that David Siegel has joined the organization as Senior Commercial and Revenue Advisor.

Siegel is a highly respected sports business executive and commercial strategist with nearly three decades of experience spanning professional sports, media, and emerging sports-technology ventures. He spent 22 years with the Los Angeles Dodgers, working across all four ownership groups and every major revenue-generating function of the organization. Most recently, he served as Vice President of Global Partnerships, leading corporate sponsorship strategy and premium partnership development during a period of transformational growth for the franchise. Before that, he spent a decade as Vice President of Ticket Sales, playing a central role in the Dodgers achieving Major League Baseball’s highest attendance for five consecutive seasons.

Following his time with the Dodgers, Siegel served for five years as Chief Executive Officer of the LA Sports Council, where he helped reposition Los Angeles as a unified global sports capital ahead of a historic decade of mega-events, including commissioning a landmark economic impact analysis that quantified the Greater Los Angeles sports industry at $6.2 billion in annual economic output. He went on to partner closely with Alexis Ohanian on the launch of Athlos, a new professional women’s track league, leading all commercial aspects of the league’s inaugural event, from sponsorship sales and ticketing strategy to concessions and marketing partnerships.

Today, Siegel serves as a lead commercial advisor to a portfolio of growth-stage sports and sports-technology ventures, including Riverside Pro Soccer (USL), DynamO, Hit Check, Orange County Soccer Club, and Bare Knuckle Boxing (BKB), where he acts as fractional Chief Revenue Officer.

“Formula Fixed has the kind of energy and cultural momentum you can’t manufacture, it’s already there. I can see what this brand has the potential to become.” said Siegel. “I’m excited to bring my experience in partnerships, ticketing, and commercial strategy to help Formula Fixed grow into its Pro Series era.”

“David has built and led commercial teams at the highest level of professional sports, and his fingerprints are on some of the most successful ticketing and partnership operations in the industry,” said James Grady, Co-Founder and CEO of Formula Fixed. “His ability to pair business fundamentals with a genuine feel for where sports and culture are headed makes him an invaluable advisor as we build Formula Fixed’s commercial foundation.”

Formula Fixed will continue building toward its Pro Series in Las Vegas, with national expansion planned for 2027. Designed to combine the intensity of street racing with the spectacle of stadium sports, Formula Fixed has already generated millions of impressions from showcase events and is positioning itself as cycling’s most disruptive new property.

About Formula Fixed Formula Fixed (www.formulafixed.com) is a brakeless, elite race series at the intersection of sports, gaming, and entertainment. Born from fixed-gear street culture and designed with digital-native audiences in mind, Formula Fixed delivers high-speed, tight-cornered racing in stadium-style venues that maximize live, broadcast, and viral impact.