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Building a Media-First Race Series from the Ground Up
Formula Fixed Gear Racing
No brakes,
No Masters
The Formula Fixed Pro Series launches Fall 2026
The Formula Fixed Pro Series launches Fall 2026
Latest
About Formula Fixed
Brakeless. Fixed gear. Arena-ready. Formula Fixed is the first cycling league engineered from the ground up for live fans, digital audiences, and the creators who connect them.
What we are
Professional cycling has global appeal — but its legacy formats were built for the newspaper era. Long races, open roads, fragmented broadcasts. None of it fits how modern fans discover and follow sport.
Formula Fixed fixes that. We concentrate fixed-gear racing into an arena setting — making the sport fully visible, fully capturable, and built to travel across every screen and platform it lands on.
Fixed gear, no brakes
5-minute elimination heats. No coasting, no braking. Pure output and pure commitment — a format that demands bold moves, tight gaps, and frequent contact.
Built for broadcast
Closed-course arena venues mean the entire race is visible from a single vantage point. Purpose-built for drone, POV, and broadcast cameras — every corner is a clip.
Athlete-led storytelling
48 athletes with built-in followings. Rivalries with real narratives. Formula Fixed treats sport as content — not an afterthought, but the core distribution strategy.
A community, not just a circuit
Rooted in the culture that already exists — bike messengers, criterium racers, BMX, cyclocross. Formula Fixed doesn't import an audience. It builds from one.
18M+
Impressions on $296 ad spend in 2024/25
$150K+
Sponsorship revenue over 3 events
1.1M
Broadcast reach via syndication for 2026
Who this is for
Sponsors & Partners
Formula Fixed sits at the intersection of sport, street culture, and social media. Our audience skews young, engaged, and underserved by legacy sports — with strong overlap into motorsports and action sports fans. Brand integration is native to the content, not bolted on top of it.
Partner with us ›Athletes
Fixed gear racers, criterium riders, BMXers, cyclocross competitors — Formula Fixed was built with you in mind. The Pro Series offers travel coverage, structured competition, and a professional platform for a sport you've already been doing at the highest level.
View athlete info ›
Fans
No slow climbs. No neutral zones. No domestiques. Formula Fixed is sprint-to-sprint, crash-or-win racing in venues you can get to — with a content feed that runs year-round between events. The Short Track World Series kicks off in Las Vegas in 2026.
Follow along ›Press & Media
A new professional race series. An underground sport going mainstream. A format built for the streaming era with broadcast syndication already secured. Formula Fixed has the ingredients for a story that lands well beyond cycling media.
Media inquiries ›Team
Founder & CEO
12 years producing cycling races and media properties. Deep ties across athletes, teams, and organizers. Board member, National Association of Professional Race Directors. Co-founder of Mission Crit, one of the world's top fixed-gear criterium races.
Co-Founder & President
13 years designing brands, content systems, and audience growth strategies. 7 years producing cycling events. D&AD Award Winner. Alumni of Apple and AKQA. Architect of Formula Fixed's brand identity and content strategy.
Head of Commercial
20+ years representing athletes and producing media and events. Former Wasserman VP of Olympic & Action Sport. $30M+ in athlete, brand, and sponsorship deals across Olympic and action sports.
Advisor & Head of Content
12 years directing and producing premium sports and entertainment content. 2x Emmy-nominated. Alumni of Amazon Prime and SpringHill. Leads Formula Fixed's always-on content engine and broadcast storytelling.
Creative Director
16 years designing for global sport and lifestyle brands. Work across Nike, Adidas, Puma, Air Jordan, US Soccer, and Professional Bull Riders. Leads design and creative direction across identity, apparel, and event visuals.
Production & Storytelling Lead
Leads Formula Fixed's storytelling vision and production output — shaping how the league's athletes, races, and culture are captured and told across every platform and format.
